Do what works not what is cool!
We have scoured the web to find the most useful tips that we feel will help you and your business to succeed in your social media marketing efforts. You want to find the best bang for your buck and you want results from your social media campaign… NOW! Here are the top tips that we feel can help you get quick, cost effective results:
1. “Good marketers copy; great marketers steal.” – Kara Burney, Director of Content at Track Maven
This advice can create confusion for new marketers because they feel that fresh new content is the key to a successful campaign. Well take our advice, this tip is the most cost effective way to build a campaign. We are not saying steal the content from your competition, but we are saying to steal the essence of their campaigns. What is working in your market? If you do not know, then get busy. Do a social media competitive analysis and you can easily see who is winning and who is losing. It will also be fairly evident of why the winners are winning!
2. “It’s better to be amazing at 1 or 2 social media platforms than to suck at 5 or 6!” – Peg Fitzpatrick, Author & Social Media Strategist
The best platform for you will depend on your industry and your target market. Find out what your target market is using frequently and create amazing campaigns on those 1 or 2 platforms. This is much better than half-assing every social media platform out there!
3. “Don’t go for large follower counts. Focus on engagement.” – Neil Patel, Social Media Guru and Co-Founder of Crazy Eggs and KISSmetrics
Having a ton of likes and followers is great, but engagement from your target market that will actually do business with you is better. It is important to build your network of potential customers and deliver content that they will devour (share, like and comment).
4. “Choose 1 or 2 channels and get really good at them” – Brian Peters, Social Media at Buffer
So we have heard this before right? Why am I including the same tip twice in a five tip blog… because it is that important! When the experts are asked what the most important tips are and they echo each other… you need to know it. So get good at the 1 or 2 platforms your target market is using and you will get results quickly!
5. “ENGAGE with your fans.” – Jennifer Kramer, Jenerosity Marketing
“Posting a lot isn’t always the best way to connect. Make sure your content is fun, funny, relevant and meaningful for your audience. Bring them into the story and don’t just talk to them.”
Remember to keep it simple when it comes to social media marketing. Find your target market and post with a purpose. Get really good at the media that your target engages with and you will have the bones of a successful social media marketing campaign.
Phoenix Consulting and Management is a Marketing company that specializes in managing social media profiles. If you would like to have a professional to help develop a strategy and manage your social media platforms, please contact us today! (912) 239-5740