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35 Barnard St #300, Savannah, GA 31401 (912) 239-5740
Business, Marketing, Social Media, Success

2017 Social Media Stats.

Social Media gains even more momentum rolling into 2017 and we’ve picked out a handful of interesting stats to help keep you informed. Right off the bat, 2017 marks a major milestone in web usage as half of the world’s population is now connected to the internet. This accounts for a 10% increase in the total number of web users compared to last last year.

In line with the larger trend on the internet, We Are Social indicates that mobile browsing currently accounts for half of the world’s web traffic, noting a 30-percent increase in mobile usage year-on-year. Social media has also seen a healthy growth of 8% year-on-year to score an impressive total penetration of 37%.

To give you some more context, 2.539 billion of all 2.789 billion social media users came from mobile users.  Needless to say, laptop and desktop devices mark a 20% decrease in usage, dropping to 45% of the entire web traffic around the globe.

This trend was clear in the U.S. Mobile advertising surpassed desktop search as the largest online ad format, making up 47% of digital revenue in the first half of 2016, according to the IAB/Price Waterhouse Cooper.

It isn’t surprising that Facebook dominated ad revenue in 2016, taking in 67.9% of social media advertising spend. It was a rosy picture all round, with social media ad spend doubling worldwide over the past two years – rising from $16 billion in 2014 to $31 billion n in 2016.

Instagram is on track to generate $1.53 billion in mobile ad revenue worldwide in 2016. That’s an impressive year-on-year increase of 144% Recent research from the BIA/Kelsey Industry Watch report forecasts that U.S. mobile ad spending overall will grow from $33 billion in 2016 to $72 billion by 2021.

Perhaps most significantly, though, it is predicted that digital ad spend in the U.S. will surpass television spend for the first time ever in 2017.

Phoenix Consulting and Management is a Social Media Marketing firm located in Savannah, GA. We offer social media management services for companies looking to maximize their ROI on marketing spending. Contact us at (912) 239-5740.

References: Pew Research Center, Price Waterhouse Cooper, We Are Social

Business, Marketing, Social Media, Success

Do what works not what is cool!

We have scoured the web to find the most useful tips that we feel will help you and your business to succeed in your social media marketing efforts. You want to find the best bang for your buck and you want results from your social media campaign… NOW! Here are the top tips that we feel can help you get quick, cost effective results:

1. “Good marketers copy; great marketers steal.” – Kara Burney, Director of Content at Track Maven

This advice can create confusion for new marketers because they feel that fresh new content is the key to a successful campaign. Well take our advice, this tip is the most cost effective way to build a campaign. We are not saying steal the content from your competition, but we are saying to steal the essence of their campaigns. What is working in your market? If you do not know, then get busy. Do a social media competitive analysis and you can easily see who is winning and who is losing. It will also be fairly evident of why the winners are winning!
social media marketing
2. “It’s better to be amazing at 1 or 2 social media platforms than to suck at 5 or 6!” – Peg Fitzpatrick, Author & Social Media Strategist

The best platform for you will depend on your industry and your target market. Find out what your target market is using frequently and create amazing campaigns on those 1 or 2 platforms. This is much better than half-assing every social media platform out there!

3. “Don’t go for large follower counts. Focus on engagement.” – Neil Patel, Social Media Guru and Co-Founder of Crazy Eggs and KISSmetrics

Having a ton of likes and followers is great, but engagement from your target market that will actually do business with you is better. It is important to build your network of potential customers and deliver content that they will devour (share, like and comment).

4. “Choose 1 or 2 channels and get really good at them” – Brian Peters, Social Media at Buffer

So we have heard this before right? Why am I including the same tip twice in a five tip blog… because it is that important! When the experts are asked what the most important tips are and they echo each other… you need to know it. So get good at the 1 or 2 platforms your target market is using and you will get results quickly!

5. “ENGAGE with your fans.” – Jennifer Kramer, Jenerosity Marketing

“Posting a lot isn’t always the best way to connect. Make sure your content is fun, funny, relevant and meaningful for your audience. Bring them into the story and don’t just talk to them.”

Remember to keep it simple when it comes to social media marketing. Find your target market and post with a purpose. Get really good at the media that your target engages with and you will have the bones of a successful social media marketing campaign.

Phoenix Consulting and Management is a Marketing company that specializes in managing social media profiles. If you would like to have a professional to help develop a strategy and manage your social media platforms, please contact us today! (912) 239-5740